We have opened our first outpost in Seoul, South Korea. The store, in the fashionable Cheongdam-dong district, is Scabal’s second opening in Asia after adding Shanghai to our list of esteemed addresses last year.

Explaining the brand’s first move into Korea, our Executive Chairman, Gregor Thissen said:

We’ve actually been present there with our fabrics for years so we were able to gauge the interest of our Korean customers and understand their knowledge of quality and craftsmanship. Today, Seoul is one of the world leaders for new trends and modernist approaches so we’re excited to play our part.

In architecturally arresting surroundings, the store offers a refined showroom, complete with its own bar, for a complete made-to-measure service and a selection of classic ready-to-wear pieces.

Our Head of Design, Campbell Dunn, is excited by the brand’s Asian expansion.

As we’ve been expanding and modernising our products it makes sense for us to sell in this market as we want to approach a younger and more fashionable customer. The South Korean gentleman already has an interest in classic European tailoring so we wanted to bring the Scabal brand to them where they can discover their personal style and our full made-to-measure experience. I’m excited to cement ourselves as an international menswear brand.

The Cheongdam-dong store reflects something of a leap forward experience-wise, too, designed as more of a lifestyle destination. Customers can get the full Scabal experience from the private bar and lounge area right through to a full fitting.

To visit Scabal at any of its stores is to choose on-tap style advice, a wealth of tailoring know-how, and access to a host of exclusive events. Scabal has a genuine dedication to craft, personalisation and heritage that is woven into every aspect. When it comes to garments, more than 5,000 of the world’s finest cloths are on offer, and fittings can be made anywhere – at home, in the office, at a hotel. The service is as individual as the finished product, because when it comes to sartorial success, that personal touch is vital. Scabal’s peerless in-house tailors are on hand to plan and personalise – with every aspect of construction, from lapels to trouser pleats, outlined by the customer. For a further injection of individuality, handpicked buttons, statement linings and even under-collar embroidery all help to stamp a sense of self on a suit.

Address: 31, Seolleung-ro 162-gil, Gangnam-gu, Seoul, 06015, Republic of Korea